In 1967, an unanswered quiz question on the Ramayana inspired a junior executive with a publishing house to quit his job and start a comicbook series on subjects from Indian mythology, history and culture. And so Mr. Anant Pai’s Amar Chitra Katha began its journey to being a cultural colossus for the nation’s children, transiting from paper and print to screens and sound. In our Online Talk #ImmortalComicBooks, Reena Puri and Preeti Vyas from Amar Chitra Katha take you on the journey of one of India’s oldest and most loved publishing imprints as it moves forward purposefully into a digital era, one peppered with reading, culture, storytelling, art and marketing. They also share insights and experiences in preserving and taking forward the legacy of a much loved heritage brand and its creator. 

About the speakers

Reena Puri is Executive Editor of Amar Chitra Katha. She is one of India’s finest comic book editors and has been with Amar Chitra Katha for over 30 years, witnessing incredible changes in the way history and mythology is disseminated and read by Indian readers.

Preeti Vyas is President at Amar Chitra Katha Pvt. Ltd., the publishers of Amar Chitra Katha comics, the iconic Tinkle magazine and National Geographic Traveller India. She has over 25 years of experience in retail, publishing and children’s content and is passionate about making Amar Chitra Katha exciting and relevant to today’s young readers.